Close your eyes. Imagine a magical world where your home sits atop a mountain, surrounded by lush forest, encircled by a flowing river, nestled on the back of an enchanted spirit animal, floating through the clouds.

Can you see it? This is the world from the eyes of a Land Rover owner.

This is Land Rovia.

If you've never heard of Land Rovia, you've never owned a Land Rover.

Land Rover owners have the option to buy their own Land Rovia snow globe. This way, even while you're at work Land Rovia won't be far away.

Each snow globe will come with coordinates on the bottom. Each set of coordinates will lead Land Rover owners to billboards in places where only a Land Rover could go. These places are where the spirit of Land Rovia lives...on earth.