Over the summer I participated in The Martin Agency's internship program, The Kitchen. One of our projects was to promote RVA MakerFest - an annual event in Richmond, VA that brings together local innovators, hobbyists and professional makers with hands-on demonstrations in science, art, engineering, food, technology, crafts and more. Our mission was to develop MakerFest's brand identity and get the word out to local makers and doers.
Since RVA MakerFest is all about how things are made, I knew the logo and poster had to be done by hand. I drew and hand-lettered both and filmed a time-lapse video to share on social and help create awareness and build excitement.
600 posters were screen printed.
Each carefully inspected, signed, numbered, and branded with a limited edition 2015 RVA Makerfest seal.
People were able to screen print their own posters and t-shirts at the event.
The posters were such a hit that people were taking them for themselves. The work even received some press. Considered a huge success, attendance for the even exceeded expectations.