To help get fans get excited about the World Cup, we created a campaign around the most exciting thing in soccer: GOALS!
We started with showing what happens when you go all in on a specific team.
That was followed by the emotional journey that only VAR can provide.
Finally, what it might be like to be a bartender getting their bar ready for the month long tournament.
And last but not least, we spread that good word in an OOH campaign that spanned across three different hose cities: NYC, Philadelphia and Kansas City
CW: Craig Gerringher + Rob Munk AD: Ethan Pastaño CD: Cody Pate + Zac Milner + Scott Hayes Editors: Ben Surber + Pat Blumer + Carl Simakoff + Sho Kellam
